Business Excellence Lunch Event
HESS CLUB, Tuesday, February 28, 2017
11:15 AM - 1:00 PM
CREATING BRAND VALUE THROUGH DIFFERENTIATION
presented by Bo Bothe
President and CEO, BrandExtract
Networking from 11:15-11:30AM
Lunch 11:30-Noon
Speaker: Noon-12:45PM
Door Prizes/Adjourn at 1:00PM
Topic: Creating Brand Value Through Differentiation
"Creating Brand Value Through Differentiation"
How is your brand perceived in the marketplace? But more important, how can your organization distinguish itself amongst the competition and convey your unique value. Learn
How to find a unique position in the marketplace
Strategies and techniques to promote your brand
How to make your brand promise stick.
ABOUT Bo:
Bo Bothe is co-founder, President and CEO of the brand experience firm BrandExtract. He serves as a brand strategist while overseeing operations and corporate strategy. The firm’s work consistently earns recognition from local and national organizations for excellence in strategy and creativity. His firm, BrandExtract, has been ranked on the HBJ’s Fast 100, Best Places to Work and the Inc.500/5000 list.
He received his MBA from the Jones Graduate School at Rice University and his bachelor’s degree in design communications from Texas Tech University. He is a native Houstonian and Strake Jesuit alum.
Bo was a member of the HBJ’s inaugural “40 under 40” class and has received alumni service awards from both Strake Jesuit and Rice’s Jones School of Business. He is a former President of the JGS Alumni Association at Rice University and current Board President for LemonadeDay Houston. Bo also sits on the boards of the Brian Cushing Foundation, Camp Cho-Yeh, and the San Jacinto Monument.
He and his wife Heather have four children and currently live in Spring Valley where he serves on city council. Bo and his family are active members of St. Catherine of Siena Catholic Church.
ABOUT YOUR HOST - THE BRG:
THE BRG (BUSINESS RESOURCE GROUP) IS A GROUP OF INDIVIDUALS WHO PROVIDE A DIVERSE RANGE OF SERVICES TO THE HOUSTON BUSINESS COMMUNITY. OUR GROUP IS COMPRISED OF HIGHLY QUALIFIED PROFESSIONALS WITH EXTENSIVE EXPERIENCE IN 18 DIFFERENT BUSINESS FIELDS FROM ACCOUNTING, BUSINESS ACQUISTION, TALENT MANAGEMENT, BANKING, STAFFING, MARKETING AND MORE.
OUR GOAL IS TO PROVIDE OUR CLIENTS WITH A FULL RANGE OF FIRST-CLASS BUSINESS SERVICES FROM THIS NETWORK OF TRUSTED PROFESSIONALS.
EACH QUARTER, THE BRG MEMBERS HOST THIS LUNCH FOR OUR CLIENTS AND COLLEAGUES TO OFFER A COMPELLING EDUCATIONAL SPEAKER ON A RELEVANT BUSINESS TOPIC. ATTENDANCE AT A BRG LUNCH IS BY INVITATION ONLY FROM ONE OF OUR MEMBERS. IF YOU WOULD LIKE TO ATTEND, PLEASE CONTACT US.